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Premiere in Brazil
Consolidating pole position
In construction machinery fairs, Messe München is world market leader. The company further consolidates this international pole position through its involvement in Brazil for the first time: at the beginning of 2017, Messe München becomes partner of M&T Expo in Sᾶo Paulo, the biggest construction machinery fair in South America. For this purpose, Messe München enters into a long-term cooperation with Sobratema, the Brazilian association for construction and mining technology. Thanks to this cooperation, Messe München is now represented in all strategically important markets worldwide in the construction machinery sector.