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Internationality and a lack of space
It takes space to grow
Messe München emerges from energy crisis of the 70s stronger than ever and sets its sights on its next major goal: its international breakthrough. Acquiring IMAG (Internationaler Messe- und Ausstellungsdienst) in 1980 lays some key groundwork for the future. The Messe München International group of companies is born. On home ground, the company's success leads to a shortage of space at "Theresienhöhe"—and calls to relocate the trade-fair center grow louder.