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From Interbrau to drinktec
A trade fair for beverage technology
The German Brewery Exhibition becomes INTERBRAU in 1971 and then later (in 2005) becomes drinktec, which is now the undisputed leading International Trade Fair for Beverages and Liquid Food Technology. One of drinktec's largest exhibitors is Krones AG in Neutraubling/Regensburg. Approximately 90 percent of Krones' machines are sold abroad—a perfect example of how Messe München gives Bavarian companies a key export platform in the form of drinktec.