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bauma profits from the 1972 Olympics
bauma integrated into MMG portfolio
bauma, the most important trade fair for construction and mining machinery and equipment in the world, transfers from private ownership to the Messe München portfolio in 1967. The timing was perfect. Although a success from the beginning, bauma experiences a remarkable upswing when the 1972 Olympics are awarded to Munich. The city becomes one of the largest construction sites in Europe, and the construction industry boasts an orders situation unlike any other in the BRD to date. The atmosphere is more than welcome to bauma, particularly given its endeavors to expand.