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A chance for the trade-fair industry
The 60s are characterized by a general spirit of economic optimism that takes Munich by storm. It is a time of economic miracles. Trade fairs gain significance to an extent that is unprecedented to date. (Inter)National demand for products from the industrial and commercial sectors increases significantly. Establishing a perfectly functioning trade-fair industry seems prudent and is essential to ensure that Munich holds its own as it competes with other German cities. The Munich Trade Fair Corporation is founded, ushering in a new era of trade-fair business for the city and the region.